Do you buy radio?
Do you buy TV?
Do you buy print, like newspaper and magazines?
Do you buy outdoor ads?
Yes. And indoor, buses, skyway posters, guerilla marketing – and some other things we haven’t even thought of yet.
Do you buy internet ads?
Yes, we have an interactive department dedicated to all things digital – display/banner ads, pay per click, SEM (paid search engine marketing), mobile, etc.
Do you have a specialty with any one medium?
Nope – we have extensive experience with all media types and consider ourselves 100% media-neutral … meaning we are not predisposed to have our clients run in any specific medium (or with any specific vendor) over another. We develop a customized plan with the media mix that’s right for that particular client’s goals and objectives.
Do you have a creative or PR department?
No, we’re experts in media. However, we are able to connect clients with creative or PR resources when needed.
Who are your clients?
We work with business owners, Marketing VP’s and other senior management for direct clients; we also handle media planning and buying for a variety of Creative Agencies and Public Relations Firms.
The word “Midwest” is in your company name – does that mean you only handle local and regional campaigns?
Actually, no – thanks for asking! While we have definite strengths in local and regional markets, we have many clients who are active all over the nation. We have experience planning and buying media in all of the major markets across the country and we have some clients that are national in scope.
Would you handle the media solicitations that I get every day?
Yes, we will return those calls for you, meet with vendors, evaluate opportunities and provide strategic recommendations.
Would I still get the freebies from the media providers that I get now?
You bet! Our policy is to pass along all vendor merchandise to the client; we never keep items that are intended for our clients for ourselves.
Do I still have to pay each of the media providers?
No need! MMI will send you a detailed invoice each month for all of the expenses; when you pay us with just one check for that invoice, we then distribute individual payments to each of the vendors after we’ve verified the accuracy of the charges, checked the proof of performance and resolved any discrepancies.
How do you get paid?
Everyone is a little bit different; we work with each of our clients to customize a fee structure that makes sense and works for both of us based on the scope of the project.
How do I keep track of all the creative deadlines once a buy is in place?
Lucky you – we have a full-service Continuity Department that will provide you with a detailed grid that includes all the information that you and/or your creative agency will need along with deadlines so that you can easily track and prioritize. Once you send the needed materials, the Continuity Department then will distribute those elements to the vendors along with detailed written instructions, just to make sure they run it right.