Improved Purchasing Power
Marketing Midwest buyers create strategic media plans and negotiate cost-efficient schedules that maximize budgets by increasing the amount of media we can buy. Our clients get superior schedules at lower costs, and they’re spared time-consuming tasks like taking (and making) endless calls to media providers to ask about rates and availability, and hoping that they are being offered the best deal. We’re certain of that since our experienced buyers are skillful negotiators and experts at stretching media budgets!
“For over ten years Marketing Midwest has provided us with professional, high quality service.”
Added Value Promotional Opportunities
It is standard practice at Marketing Midwest to attempt to secure for our clients additional merchandising and promotional opportunities when purchasing their media. Our promotion directors sole responsibility is to work with the media providers to develop promotional opportunities for our clients.
Our philosophy on this subject is simple. We believe there is value in every mention of a clients name. Therefore, we will take every step necessary to maximize the promotional support for each media campaign. We feel strongly that value-added promotional opportunities should be aggressively pursued and fully utilized for each client. This results in greater exposure for the client in the marketplace and helps to stretch advertising dollars in unique ways. Media buying services and advertising agencies may not always share with clients details concerning their own media costs. Instead, clients are generally shown only a summary invoice rather than specific station-by-station invoices showing actual costs of the scheduled spots. At Marketing Midwest, we believe our clients have a right to be fully informed. We provide detailed cost information to our clients and keep our clients informed as to how our rates and schedules compare to current market averages. We believe that clients not only have a right to know exactly how their dollars are being used, but that having this information will assist them in making better marketing decisions.|“There is a value in working with Marketing Midwest.”
Because We Care Our clients tell us that one of the reasons they value our services is because we care about the success of their business.
They also tell us we go the extra mile to make sure they have the best media schedules and promotions possible. To us, it just makes good business sense to provide excellent service and help our clients in any way we can. We believe each and every one of our clients large or small deserves the very best in quality and service. As a result, nearly 100% of our client base has come because of client referrals. We are thoroughly convinced that because we care about the success of our clients business, they in turn care about the success of ours. It’s a circle of quality.“I am not sure our company would be where it is today if we did not have the marketing you’ve helped us put in place.”